If you are making materials for your website, you may have heard of anchor texts and keywords - two powerful elements that support SEOs. But what is the real difference between the anchor texts vs. keywords, and why does it matter?

keep it simple.

Keywords are those who find. They are the conditions that should target your content, so this search appears in engine results. Adding the right keywords to your titles, paragraphs and metadata helps Google understand what your page is.

Now, the anchor texts are the words in a link, on which the users click. Think them as labels for other pages - both internal and exterior. A well -written anchor recite the search engine helps the engine to understand the relationship between your content and the linked page. For example, adding with "SEO Tools for Beginners" gives more clarity than "check out".

When comparing the anchor texts vs. keywords, the major takeaay is that they should work in harmony. Keywords bring users into your content. Anchor texts help them direct them to the next relevant page, engaging and improving them in the structure of their site.

Avoid using the same keywords repeatedly as an anchor text - it can come as a spammy. Instead, goals for diversity and reference.

By using anchor texts vs. keywords smart and naturally, you create a smooth experience for readers and help your website perform better in the search rankings.